Chipotle is trying to win over paleo, Whole30, and keto dieters with new menu items

Link -> Chipotle is trying to win over paleo, Whole30, and keto dieters with new menu items

On Wednesday, the chain announced it was launching a line of "Lifestyle Bowls," designed to fit in different buzzy dieting trends. The line consists of the Paleo Salad Bowl, the Keto Salad Bowl, the Whole30 Salad Bowl, and the Double Protein Bowl.

The bowls are made up of ingredients already available at Chipotle. Here's the breakdown:

• Whole30 Salad Bowl: carnitas, romaine lettuce, fajita veggies, tomato salsa, and guacamole.
• Paleo Salad Bowl: barbacoa, romaine lettuce, fajita veggies, green salsa, and guacamole.
• Keto Salad Bowl: carnitas, romaine lettuce, red salsa, cheese, and guacamole.
• Double Protein Bowl: full-portion chicken, full-portion steak, white rice, black beans, red salsa, romaine lettuce, and sour cream.

While the combinations can be constructed in the store, Chipotle is offering the menu items as options online and via its mobile app.